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Google SEO for Solo Builders

Build a practical ninety-day SEO system: research real demand, publish original pages, verify technical access, earn relevant attention, and make evidence-based decisions.

6–10 hours/week From $0 Reviewed field guide

Your destination

What you will leave with

A business-aligned SEO charter, current demand and intent map, technically verified five-page content cluster, ethical distribution campaign, decision dashboard, and ninety-day grow, update, merge, or stop plan.

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6 sections · 18 lessons

Your route, step by step

Tie SEO to a real business

Define the customer, conversion, baseline, and evidence limits before treating search traffic as a goal.

1.1Understand the solo-builder SEO operating model20 min 1.2Define the audience, conversion, and business baseline21 min 1.3Audit current visibility, content, and technical access23 min

Research demand and search intent

Build a current question universe, group demand by job and intent, and choose opportunities without false scoring certainty.

2.1Build a first-party search-demand universe22 min 2.2Cluster demand by intent and page purpose22 min 2.3Inspect results and choose opportunities without false certainty23 min

Build crawlable information architecture

Design a coherent site, control indexing signals, and verify that people and search systems can reach the important pages.

3.1Design hierarchy, URLs, navigation, and internal paths23 min 3.2Control crawling, indexing, canonicals, sitemaps, and redirects25 min 3.3Verify rendering, mobile experience, and structured data25 min

Create pages that deserve discovery

Turn first-hand evidence into useful pages and operate reusable page types without scaled or duplicate output.

4.1Write an evidence-led content brief and page26 min 4.2Build reusable page types without scaled duplication25 min 4.3Operate editorial updates, consolidation, and content retirement25 min

Earn authority and launch a cluster

Connect related pages, create reference-worthy assets, and distribute a small cluster through relevant relationships.

5.1Build purposeful internal links and information scent22 min 5.2Earn relevant mentions with original assets and relationships25 min 5.3Launch and distribute a five-page search cluster26 min

Measure, diagnose, and decide

Read Search Console evidence carefully, diagnose weak pages, and make explicit grow, update, merge, redirect, or stop decisions.

6.1Configure Search Console and a decision dashboard24 min 6.2Diagnose indexing, impressions, clicks, and traffic changes27 min 6.3Make the ninety-day grow, update, merge, or stop decision28 min